Purpose The purpose of this paper is to assess the relationship between five green practices and firm performance. In addition, this paper investigates the influence of each green practice on environmental performance, economic benefits, and economic costs. Design/methodology/approach Data were collected based on a cross-sectional survey of owner/managers of 200 manufacturing SME firms in Uganda, Africa. SPSS was used to find descriptive means and test relationships between green practices and performance outcomes. Structural equation modelling was used to test for the influence of each practice on performance outcomes. The structural equation modelling results were obtained using the Covariance-Based Structural Equation Modelling software. Results were compared with similar studies conducted in developing countries. Findings Different green practices affect different performance dimensions in different ways across different industries. For example, eco-design and internal environmental management practices significantly influence environmental performance; green purchasing and internal environmental management practices significantly influence economic benefits; and internal environmental management practices affect economic costs. Overall internal environmental management is the key to positive outcomes across the three performance criteria. The authors show how the results obtained vary from similar studies conducted in developing countries and explain possible reasons for the difference. Research limitations/implications Africa is a rapidly industrialising nation faced with difficult choices between economic growth and increased pollution. Because SMEs represent the majority of manufacturing firms, they are the main polluters. Hence, better understanding of the costs and benefits, both environmental and economic, is important to encourage green practice adoption for the betterment of community health and prosperity. Originality/value Despite numerous studies on the relationships between green practice adoption and performance outcomes, only a few studies include both economic costs and benefits in addition to environmental performance. The study covers five green supply chain practices, whereas most similar studies are limited in the number of practices examined. The African context is unique and important because industrial development and environmental protection goals are in conflict. Similar studies are predominant in an Asian context which is more developed than Africa. The findings and comparisons raise important questions for further research in relation to the roles of national regulations, geographical markets and industry types in furthering green practices in manufacturing.
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