Article2018

Understanding the Shopping Experience and Its Implications for Malls as Marketing Media

19 citations0/0 files storedJournal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

ABSTRACT A satisfying shopping experience is critical to a mall9s ability to draw crowds and to its effectiveness as a marketing medium. The authors devised a scale to measure mall-shopping experience. They conducted interviews to collect consumers9 accounts of experiences in malls, then developed an initial list of scale items. The final scale, based on the data collected from a random consumer sample, includes 22 items with eight dimensions: escapism, browsing, socialization, activity, shopping for fashion products, uniqueness, service, and aesthetics. The authors established reliability and validity of the scale and found support for the effects of shopping experience on mall patronage.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 19 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.1979A Paradigm for Developing Better Measures of Marketing Constructs 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2009Customer Experience Creation: Determinants, Dynamics and Management Strategies 1998Welcome to the experience economy.

Cited by

2021Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale 2022Axiology of Tourism Shopping: A Cross-Level Investigation of Value-in-the-Experience (VALEX)2019Role of the eco-natural environment as an alternative attractiveness factor in malls 2020Látogatói élmény a múzeumokban. Az eszképizmus mint élménydimenzió elemzése a múzeumi látogatások kontextusában

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.