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In this brief note on the movement (or should it be defection?) of UK economic geographers from geography departments into business schools, I argue that this movement is in fact part of a wider de-prioritization and emasculation of economic geography within many geography departments across the country. Yet this rundown of British economic geography has occurred precisely at a time when the importance and relevance of the subdiscipline have become increasingly recognized within national and local policy circles. Reversing the institutional decline of economic geography across the British university system is therefore imperative.
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