The Impact of Location-Based Service Factors on Usage Intentions for Technology Acceptance: The Moderating Effect of Innovativeness

Sung-Hee Jang · Chang Won Lee

37 citations0/0 files storedSustainability

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Technology Adoption and User Behaviour Mobile and Web Applications Health, Technology, Consumer Behavior

Abstract

This study presents features of location-based services (LBS) that influence usage intentions in users and the moderating effects of innovativeness for LBS in sustainable mobile-related industries. As LBS attributes, this study identifies location awareness, reputation, trust, and entertainment. This study model is developed based on technology acceptance behavior (TAB) and is applied to LBS users to identify LBS usage intention factors and TAB perspectives. Research measures are identified and examined on 220 LBS users. The study results are discussed to explore significant factors affecting LBS technology acceptance intentions. The results show that LBS users are more likely to adopt LBS with features of location awareness, reputation, trust, and entertainment. In addition, user attitudes toward LBS are found to play a significant positive role, as are user usage intentions. The moderating effects of personal innovativeness on the relationship between reputation, trust, and entertainment and user attitudes toward LBS are found to be insignificant. The implications for theory and practices are discussed.

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1995Understanding Information Technology Usage: A Test of Competing Models 2003Trust and TAM in Online Shopping: An Integrated Model1 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1

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