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Re-conceptualizing customer-based destination brand equity · Study

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ArticleRe-conceptualizing customer-based destination brand equity

Bekir Bora Dedeoğlu2018

Article2018

Re-conceptualizing customer-based destination brand equity

Bekir Bora Dedeoğlu · Mathilda van Niekerk · Jeffrey Thomas Weinland · Krzysztof Celuch

110 citations·0/0 files stored·Journal of Destination Marketing & Management

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Diverse Aspects of Tourism Research Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.2012Principles and Practice of Structural Equation Modeling 1998Principles and Practice of Structural Equation Modeling 2015A primer on partial least squares structural equation modeling (PLS-SEM)2002Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2014A primer on partial least squares structural equation modeling (PLS-SEM)2007Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance

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2023Airline brand management: A practical perspective to brand management in the airline industry

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Details

Year2018

Typearticle

Published2018-06-08

VenueJournal of Destination Marketing & Management

ISSN-L2212-571X

Languageen

Citations110

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1016/j.jdmm.2018.04.003

openalex_workW2807549452

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