Structural changes of the consumer market of Russia: from post crisis development to the sanctions period

Abstract

In the article the tendencies of the development of the consumer market of the Russian regions are studied.The study covers the periods of the economic growth since 2010 till 2013 and the introduction of the economic sanctions and the imposition of the counter-sanctions in 2014-2015.For the research the method of the cluster analysis is used, the results of which showed that in Russia five groups (virtual clusters) of regions are isolated according to the criteria characterizing the parameters of the consumer market suggested by the authors.The changes in the macroeconomic and political conditions lead to considerable transformations of the consumer market of the suggested groups of Russian regions according to the level of its development and its structure.The regions-leaders keep their dominating position at any changes of the economic and political competitive position.The regions-outsiders under favourable conditions move closer to the leading group.In contrast during the worsening of the economic conditions the group of the outsiders is widened due to the regions of an average development level.The character of the structural changes of the consumer market depends considerably on the classification group to which the region belongs.

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