Abstract This article describes emerging misogynistic labels involving the morphemebiăo‘slut’ as a gendered personal suffix in the Chinese cyber lexicon. We analyze the morphological, semantic, and cognitive processes behind their coinage, and the way they are used across gender lines in Chinese social media as a community of discourse practice. Our findings show that women participate in female pejoration as much as men do, and that men are more inclined than women to use pejorative labels that specifically attack female empowerment. Additionally, men construct masculinity and power by using certain misogynistic labels as generics. We argue that verbal misogyny is part and parcel of a larger gender ideology by illuminating the mutual constitution of the linguistic pejoration of women and the gender order in postreform China. This study has implications for research on women's conditions in contemporary China, raises awareness of gender inequality, and lays the groundwork for social actions toward gender equality. (Gender, sexism, neologism, social media, Chinese)*
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