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The prospects of integration of the advertising market of Ukraine into the global advertising business
7 references·0 citing·36 second hop
The prospects of integration of the advertising market of Ukraine into the global advertising business (2018)The prospects of integration of the adver…Multinational corporations and the challenge of global advertising (2007)Multinational corporations an…Cross‐national market segmentation in the fashion industry (2007)Cross‐national market segment…Global myopia: globalization theory in International Business (2003)Global myopia: globalization …International Advertising Standardization: What do the Multinationals Actually Standardize? (1994)International Advertising Sta…Entry Strategies for International Markets (1988)Entry Strategies for Internat…Advertising as Information (1974)Advertising as InformationA Model of Adaptive Control of Promotional Spending (1966)A Model of Adaptive Control o…THE GLOBALIZATION OF MARKETS (1983)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer Culture Theory (CCT): Twenty Years of Research (2005)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)Social media and international advertising: theoretical challenges and future directions (2013)Be creative, my friend! Engaging users on Instagram by promoting positive emotions (2020)Culture's Consequences: International Differences in Work-Related Values. (1983)Cultures and Organizations: Software of the Mind. (1993)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton (2009)A cross‐national and cross‐generational study of consumer acculturation to advertising appeals (2013)An Operations-Research Study of Sales Response to Advertising (1957)Forecasting Sales by Exponentially Weighted Moving Averages (1960)Smoothing, Forecasting and Prediction of Discrete Time Series. (1964)Multivariate Analysis of Sales Responses of Competing Brands to Advertising (1972)An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty (2006)Research on Innovation: A Review and Agenda for Marketing Science (2006)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Great transformation: The political and economic origins of our time (1944)Understanding Media: The Extensions of Man (1964)The consequences of modernity (1990)Globalization and cultural change in international business research (2003)How well do supranational regional grouping schemes fit international business research models? (2013)Does globalization mitigate environmental degradation in selected emerging economies? assessment of the role of financial development, economic growth, renewable energy consumption and urbanization (2023)Standardization of International Marketing Strategy: Some Research Hypotheses (1989)International Marketing and National Character: A Review and Proposal for an Integrative Theory (1990)Advertising in Asia: Localize or Regionalize? (1997)Advertising Localization Overshadows Standardization (2002)Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union (2006)An eclectic theory of the choice of international entry mode (1990)The Export Development Process: An Integrative Review of Empirical Models (1996)COST, VALUE AND FOREIGN MARKET ENTRY MODE: THE TRANSACTION AND THE FIRM (1997)
this work references cited by second hop

References

  • 1974Advertising as Information3,430 cited
  • 1988Entry Strategies for International Markets1,443 cited
  • 1966A Model of Adaptive Control of Promotional Spending110 cited
  • 2007Cross‐national market segmentation in the fashion industry106 cited
  • 1994International Advertising Standardization: What do the Multinationals Actually Standardize?89 cited
  • 2003Global myopia: globalization theory in International Business66 cited
  • 2007Multinational corporations and the challenge of global advertising16 cited

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