Investigating customers’ shopping behaviors at airport duty-free shops: impact of shopping flow and alternative shopping malls’ attractiveness

Heesup Han · Sunghyup Sean Hyun

26 citations0/0 files storedAsia Pacific Journal of Tourism Research

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Consumer Retail Behavior Studies Diverse Aspects of Tourism Research Customer Service Quality and Loyalty

Abstract

This research was an empirical endeavor to better comprehend customers’ post-purchase decision-making process for shopping at airport duty-free stores. A field survey at an international airport in Korea was utilized to collect the data. Overall, our research from the structural model using 293 responses offered an empirical demonstration of the crucial role of shopping value, emotions (positive and negative), and shopping satisfaction in developing customers’ behavioral intentions for airport duty-free shopping. Moreover, while the shopping flow was not a significant moderator, this study demonstrated the essential moderating role of the lack of alternative attractiveness in strengthening the satisfaction–intention relationship.

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1990Flow: the psychology of optimal experience 1999Whence Consumer Loyalty?2010Satisfaction: a behavioral perspective on the consumer 1991Flow: The Psychology of Optimal Experience 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior 1977Human Emotions 1992Advances in Consumer Research

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