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Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
16 references·3 citing·41 second hop
Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response (2018)Comparative advertising for goods versus …Advances in Consumer Research (2025)Advances in Consumer ResearchEmotion and Decision Making (2014)Emotion and Decision MakingCutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Research methods for business: A skill building approach (1993)Research methods for business…Measures of Personality and Social Psychological Attitudes (1991)Measures of Personality and S…Assessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Emotion knowledge: Further exploration of a prototype approach. (1987)Emotion knowledge: Further ex…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…An approach to environmental psychology (1974)An approach to environmental …Attribution theory in social psychology (1967)Attribution theory in social …Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices (2024)Unveiling impact dynamics: Di…What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services (2021)What's inside matters: The im…Qualitative Analysis of Sustainability and Innovation Within the Luxury Business Sector (2021)Qualitative Analysis of Susta…Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Organization and environment (1967)Structural Equations with Latent Variables. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Research methods for business: A skill building approach16,985 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1991Assessing Construct Validity in Organizational Research6,615 cited
  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1967Attribution theory in social psychology3,831 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1991Measures of Personality and Social Psychological Attitudes3,217 cited
  • 1987Emotion knowledge: Further exploration of a prototype approach.3,071 cited
  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
  • 2014Emotion and Decision Making2,908 cited

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  • 1985Problems and Strategies in Services Marketing2,819 cited
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    • 2024Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices15 cited
    • 2021What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services15 cited
    • 2021Qualitative Analysis of Sustainability and Innovation Within the Luxury Business Sector14 cited