Linear regression model fit for internal marketing and customer relationship management

Abstract

By today, conglomerate's internal marketing is getting more attention. “Employees are the customer” of internal marketing, which employees need to be fulfilled to increase morale, commitment and reduce employee's turnover rate. The paper aims to examine employees' work, attitude, and behavior to fulfill the customer requirement through internal marketing. On the other hand, standard service demanded by customers rose tremendously over the period. The study is worthy of moderating the customer complaining relationship on nature of internal marketing relation. This study examines relationships between bank with the employee and superior with employee and job satisfaction, motivation, involvement and customer oriented services. A total of 165 samples were collected from employees of different banks across Tamil Nadu. This model was partially supported by empirical data analysis.

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