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The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel
16 references·5 citing·33 second hop
The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel (2018)The Influence of Social Media Influencers…The theory of the leisure class: an economic study of institutions (2019)The theory of the leisure cla…Psychology of Entertainment (2013)Psychology of EntertainmentMotivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)Motivations and Antecedents o…It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness (2012)It Is a Match: The Impact of …The theory of the leisure class; an economic study of institutions (2011)The theory of the leisure cla…Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction (2011)Horton and Wohl Revisited: Ex…Who are the social media influencers? A study of public perceptions of personality (2010)Who are the social media infl…The Sage handbook of media processes and effects (2010)The Sage handbook of media pr…Older Adolescents' Motivations for Social Network Site Use: The Influence of Gender, Group Identity, and Collective Self-Esteem (2009)Older Adolescents' Motivation…`Meat, Mask, Burden` (2008)`Meat, Mask, Burden`Parasocial Interaction: A Review of the Literature and a Model for Future Research (2002)Parasocial Interaction: A Rev…The Morality of Happiness (1995)The Morality of HappinessCommunication as Culture: Essays on Media and Society (1992)Communication as Culture: Ess…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Introductory Lectures on Psychoanalysis (1923)Introductory Lectures on Psyc…A protective buffer or a double-edged sword? 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References

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  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1992Communication as Culture: Essays on Media and Society2,686 cited
  • 2019The theory of the leisure class: an economic study of institutions2,331 cited
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  • 2009Older Adolescents' Motivations for Social Network Site Use: The Influence of Gender, Group Identity, and Collective Self-Esteem781 cited
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  • 2013Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites550 cited
  • 2011Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction

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538 cited
  • 2008`Meat, Mask, Burden`492 cited
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    • 2022From interaction to relationship: Rethinking parasocial phenomena in travel live streaming114 cited
    • 2023A protective buffer or a double-edged sword? Investigating the effect of “parasocial guanxi” on consumers’ complaint intention in live streaming commerce22 cited
    • 2019Effect of Celebrity-Endorsed Advertisement and Entrepreneurial Marketing on Purchase Behavior of Smartphone Consumers in Pakistan9 cited