Does gender difference play moderating role in the relationship between entrepreneurial marketing and Bangladeshi SME performance?

Abu Shams Mohammad Mahmudul Hoque · Zainudin Awang

73 citations0/0 files storedAccounting

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Entrepreneurship Studies and Influences Marketing and Advertising Strategies SMEs Development and Digital Marketing

Abstract

This study examines the role of gender on entrepreneurial marketing (EM) and Bangladeshi Small and Medium Enterprises (SMEs) performance relationship.A self-administered questionnaire was conducted.A total of 220 owners of SMEs in Bangladesh were selected randomly as respondents from the list of active SMEs in Dhaka and Narayanganj city.The data were analyzed by using SEM-AMOS package 25.0.This study finds that there was a significant and direct effect of entrepreneurial marketing on firm performance.In addition, there was a significant effect of gender as a moderating variable in this relationship.At the corporate level, this study provides insights for the SMEs in making decisions related to gender and firm performance.The implications of the above findings are discussed..

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 73 citations exist upstream.

Cited by

2020Switching Intention from Traditional to Online Groceries Using the Moderating Effect of Gender in Indonesia 2019Convergence of Conceptual Innovation Model to Reduce Challenges Faced by the Small and Medium Sized Enterprises’ (SMEs) in Bangladesh 2021Entrepreneurial marketing: a bibliometric analysis of the second decade of the 21st century and future agenda 2020A Conceptual Framework for Entrepreneur Competence and Entrepreneur Performance: The Role of Gender 2020Delineating entrepreneurial orientation efficacy on retailer’s business performance 2020THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON SMEs PERFORMANCE IN GHANA: THE ROLE OF SOCIAL CAPITAL AND GOVERNMENT SUPPORT POLICIES 2021Entrepreneurial marketing and bank performance in Egypt: is environmental turbulence a missing link?2020A Mediating Effect of Green Market Orientation on the Environmental Performance: From a Literature Review to a Conceptual Framework

Imported from OpenAlex (CC0) — nothing here is generated.