Articlehybrid2018

TIPE PENELITIAN EKSPLORATIF KOMUNIKASI

114 citations0/0 files storedJurnal Studi Komunikasi dan Media

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Communication Studies and Media Qualitative Research Methods and Applications Business Strategies and Management Research

Abstract

Penelitian tipe eksploratori, bertujuan memperdalam pengetahuan dan mencari ide-ide baru mengenai suatu gejala tertentu, untuk merumuskan masalah secara lebih terperinci atau mengembangkan hipotesis bukan menguji hipotesis. Informasi WHAT yang diperlukan sangat longgar, fleksibel, dan tidak tersruktur, sampel penelitian relatif sedikit, analisis data primer lebih bersifat kualitatif. Hasil akhir umumnya dilanjutkan dengan penelitian bersifat deskriptif atau eksplanatif

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