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To be successfully implemented, circular economy requires the design of innovative business models that can enable multiple value creation mechanisms. One way to achieve this is by means of product/service-systems. Nevertheless, there is still limited consideration in the literature regarding the effect of applying different circular strategies – or resource productivity or resource efficiency strategies - in the development of alternative business models for different product/service-system types. By means of retrospective case studies, this article discusses how different types of product/service-systems and their business models are related to or enable different circular strategies. Insights and future research opportunities are outlined.
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