Critical factors for enhancing green service innovation

Abstract

Purpose The purpose of this study is to examine the influences of green entrepreneurial orientation (GEO) and green relationship quality (GRQ) on green service innovation (GSI). Design/methodology/approach The authors mailed 1,898 questionnaires to the sampled companies. Ultimately, 207 companies participated in the authors’ study. This resulted in a valid sample of 542 hotel managers. Findings The research results indicate that GEO improves GRQ and GSI. Furthermore, GRQ positively affects GSI and mediates the relationship between GEO and GSI. Research limitations/implications The authors’ study enhances the quality of nature and highlights the mediation role of GRQ. Practical implications Firms can create and establish GRQ to enhance their GSI. Social implications The authors’ study shows that environmentally friendly firms can enhance natural locations and conditions of natural resources. Originality/value This study aims to develop a context-specific model of GEO for hospitality managers. 研究目的 本论文旨在研究绿色创业倾向和绿色关系质量对于绿色服务创新的影响。 研究设计/方法/途径 本论文采用邮寄问卷采样形式, 向采样公司共寄出1898份问卷。最终, 207家公司参与本研究项目。有效样本数量为542份来自酒店经理人的问卷。 研究结果 绿色创业倾向对于绿色关系质量和绿色服务创新有着促进作用。此外, 绿色关系质量积极地影响绿色服务创新, 并且对于绿色创业倾向和绿色服务创新有着中间变量的作用。 研究理论限制/意义 本论文对提高自然质量有着促进作用, 并且着重说明了绿色关系质量的中间调解作用。 研究实践意义 公司能够通过创造和建立绿色关系质量的手段来提高他们的绿色服务创新。 研究原创性/价值 本论文以特定背景为基础, 建立了一个针对酒店经理人的绿色创业倾向的模型.

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