Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely (2009)

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Experimental Behavioral Economics Studies

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(2009). Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely (2009) International Journal of Advertising: Vol. 28, No. 4, pp. 743-745.

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2008Nudge: improving decisions about health, wealth, and happiness 2003Strangers to ourselves: discovering the adaptive unconscious 2009Animal spirits: how human psychology drives the economy, and why it matters for global capitalism 2010Animal Spirits 2004Strangers to Ourselves 2007Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist 2008The Logic of Life

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