Mass Media in Aotearoa: An Obstacle to Cultural Competence

Abstract

Studies of mass media news materials show that the dominant culture is not recognised as a culture and that its role in shaping society is thereby naturalised. In marked contrast, portrayals of indigenous peoples and minority ethnic groups present individuals as (negatively) different and their culture is trivialised. This article describes how these patterns sabotage psychology practitioners’ efforts to develop and maintain cultural competence. “Systems that are established by the newcomers [settlers] then ensure this redistribution continues until colonization is explicitly acknowledged and addressed” (Cram, 2009, p.210)

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