Building the Theory of Ecological RationalityPeter Martin Todd, Henry Brighton2015-05-23articleMinds and Machines48 citationsclosedNo readable copy stored yet — this record is metadata only.Decision-Making and Behavioral EconomicsClinical Reasoning and Diagnostic SkillsCognitive Science and Education ResearchAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 48 citations exist upstream.References1974Judgment under Uncertainty: Heuristics and Biases1975Judgment under Uncertainty: Heuristics and Biases1984Judgment Under Uncertainty: Heuristics and Biases.1999Simple Heuristics That Make Us Smart1996Reasoning the fast and frugal way: Models of bounded rationality.2007Optimal Versus Naive Diversification: How Inefficient is the 1/ N Portfolio Strategy?2010To Explain or to Predict?1998Evolutionary Psychology: The New Science of the MindCited by2021Heuristics in entrepreneurial decisions: A review, an ecological rationality model, and a research agenda2017Demons of Ecological Rationality2016Strategy selection as rational metareasoning2020Mycological rationality: Heuristics, perception and decision-making in mushroom foraging2024Human behavior in the context of low-probability high-impact events2019The Ecological Rationality of Situations2025Phygital Heuristics in Tourists’ Decision-Making in Motion2020Individually irrational pruning is essential for ecological rationality in a social context