Adoption Issues of Internet Banking in Pakistani’ Firms

Abstract

In the world of banking, the development in information technology has an enormous effect on development of more flexible payment methods and more- user friendly banking services. Electronic banking services are new, and the development and diffusion of these technologies by financial institutions is expected to result in a more efficient banking system. This technology offers institutions alternative or non-traditional delivery channels through which banking products and services can be delivered to customers more conveniently and economically without diminishing the existing services level. In recent years, almost one fourth Pakistani’s banks have started to offer Internet banking services to their customers. The purpose of this research was to explore and analyze the issues that influence Pakistani’s firms’ intentions toward Internet banking services adoptions. Based on a detailed literature review, a research model was developed. Five sub issues were selected from system trust area in order to gain a better understanding of Internet banking service quality and customer thoughts about these services. A qualitative research approach was used to get a better understanding of theses issues. The empirical data were collected from three different Pakistani’s firms by using questionnaires and consulting case-studies. Data analyses were done in accordance with the research questions and research model. The findings from respondent data show that they have greater level of worry regarding trust, and they do not have confidence to make any big financial transactions over internet, and have no satisfaction from Internet banking services. Thus lack of system security concerns as the prime reasons for slow adoption of Internet banking in Pakistani firms. Finally the results from respondents’ data and conclusions were drawn by answering the research questions.

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