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This article focuses on ‘Love Jihad,’ the neologism that Hindutva, or Hindu Extremism, has invented to incite suspicion and violence against Indian Muslims. I begin with a brief discussion of several characteristics of the Hindutva organisational and ideological apparatus. Then I discuss anti-Love Jihad campaigns as a strategy to assert Hindu extremism in interpersonal relations. I go on to highlight specific episodes of ‘Love Jihad’ attacks by the Hindu Right that have targeted and made a political spectacle of love and marriage across community boundaries. I suggest that Love Jihad campaigns become a mode of producing docile, submissive subjects who will not question regimes of power, be it neoliberalism, religious majoritarianism or social hierarchies and injustice.
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