Does behavior of clients matter in adoption of internet banking? Evidence from Commercial Bank of Ethiopia

Abstract

This study identifies underlying behavioral drivers and impediments of adopting internet banking. Primary data was collected using questionnaire survey from 123 sample clients of three selected branches of Commercial Bank of Ethiopia. Behavioral aspects of clients attributable to the adoption of internet banking were solicited and subjected to binary logistic regression analysis. The findings of the study showed that perceived usefulness, perceived ease of use, trust, attitude, perceived cost and infrastructure factor significantly determine internet banking adoption with the last two determining negatively. Finally, banks are suggested to build up behaviors of clients towards perceiving internet banking as less risky and least costly technology. Key words: Internet banking, client behavior, perceived usefulness, perceived ease of use, perceived cost, perceived risk, attitude, trust.

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