References

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• 2001Bad is Stronger than Good7,670 cited
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• 2015Message framing in green advertising: the effect of construal level and consumer environmental concern362 cited
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• 2009The “Shoulds” and “Should Nots” of Moral Emotions: A Self-Regulatory Perspective on Shame and Guilt210 cited
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• 2004Does Corporate Sponsorship of a Socially‐Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti‐Drinking and Driving Message155 cited
• 2008Effects of message framing and temporal context on college student drinking behavior143 cited
• 2015The effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model123 cited
• 1981A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals