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The drivers of success in new-product development · Study

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ArticleThe drivers of success in new-product development

Robert G. Cooper2018

Article2018

The drivers of success in new-product development

Robert G. Cooper

567 citations·0/0 files stored·Industrial Marketing Management

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Innovation and Knowledge Management Business Strategies and Innovation Product Development and Customization

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 567 citations exist upstream.

References

2002A critical look at technological innovation typology and innovativeness terminology: a literature review 2011The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses 2011The Innovator's Dilemma 1994Determinants of New Product Performance: A Review and Meta‐Analysis 1996Integrating R&D and Marketing: A Review and Analysis of the Literature 2008Perspective: The Stage‐Gate® Idea‐to‐Launch Process—Update, What's New, and NexGen Systems*1999Identifying the Key Success Factors in New Product Launch 2009Supplier involvement in new product development and innovation: Taking stock and looking to the future

Cited by

2021Analysis of the innovation strategies for green supply chain management in the energy industry using the QFD-based hybrid interval valued intuitionistic fuzzy decision approach 2021Enlightening the dynamic capabilities of design thinking in fostering digital transformation 2021Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB 2023Digital transformation as an enabler of sustainability innovation and performance – Information processing and innovation ambidexterity perspectives 2020Lean Startup, Agile Methodologies and Customer Development for business model innovation 2023A systematic review of knowledge management and new product development projects: Trends, issues, and challenges 2022Toward an organizational theory of sustainability culture 2021Accelerating innovation: Some lessons from the pandemic

Details

Year2018

Typearticle

Published2018-07-27

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations567

Files0 public / 0

ShelfInnovation and Knowledge Management

Identifiers

doi10.1016/j.indmarman.2018.07.005

openalex_workW2884775670

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