Dasar-Dasar Humas

Frida Kusumastuti

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Public Relations and Crisis Communication Communication Studies and Media Corporate Identity and Reputation

Abstract

Buku iini membahas tentang konsep dasar humas, yaitu tentang definisi humas, keberadaanya dalam organisasi/perusahaan, alat-alat humas, macam-macam humas, fenomena kehumasan, profil humas, organisasi profesi humas, serta dilampirkan kode etik humas di Indonesia, Amerika, Eropa dan Internasional.

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2011Peranan Management Public Relations dalam Mempertahankan Citra Perusahaan Jasa Perhotelan: Studi Kualitatif pada Re-Opening Hotel Mandarin Oriental, Jakarta

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