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from the article: Web-shop entrepreneurs generally overlook success factors during the expansion process of applying cross-border \ntrade, resulting in failure or even high financial losses. The solution to this issue may be a decision supporting model, that \nsupports SME web-shop entrepreneurs in their cross border decision-making. Thuiswinkel.org, the industry organisation for \nweb-shops in The Netherlands, actively supports the cross-border information requirements of these entrepreneurs by \nsupporting knowledge on the marketing factors that influence the cross-border decision. This research focusses on \nidentifying a decision supporting model answering the question: How does the supply chain as factor relate to other decisive \nfactors used by web-shop entrepreneurs in their cross-border trade-expansion decision? The model has been developed \nthrough three research steps: semi-unstructured interviews to find the first indication for decision factors, literature research \nto develop contours of a decision supporting model, and an online survey to test the initial model found. To determine a \nweight to the factors, the KANO-model is used from a customer satisfaction viewpoint. The conceptual model shows that \n‘supply chain partner(s)’, is a necessary basic factor to consider during the cross-border trade-expansion decision. However, \ncustomer satisfaction as operational logistics service determines the success of the cross-border trade-expansion.
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