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Hot or not? Conveying sensory information on food packaging through the spiciness-shape correspondence

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459 cited

Cited by

2023Explaining Visual Shape–Taste Crossmodal Correspondences51 cited
2020The congruence effect of food shape and name typeface on consumers’ food preferences39 cited
2019‘Shaping perceptions’: Exploring how the shape of transparent windows in packaging designs affects product evaluation35 cited
2023Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences33 cited
2019How should I tell you this? The effects of the image used to convey that a natural yogurt is sweetened on consumer expectations and willingness to buy30 cited
2020To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products28 cited
2019Establishing boundary conditions for multiple design elements congruent with taste expectations27 cited
2020Design matters: Cross-modal correspondences between vision and taste in food advertising15 cited
2018What do you mean by hot? Assessing the associations raised by the visual depiction of an image of fire on food packaging15 cited
2024Dynamic or static? The effect of food imagery on menus on perceived food energy and purchase intention11 cited