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Psychological targeting
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Psychological targeting (2018)Psychological targetingPsychological targeting as an effective approach to digital mass persuasion (2017)Psychological targeting as an…The effects of trait-based personalization in social media advertising (2020)The effects of trait-based pe…Self-Reports in Organizational Research: Problems and Prospects (1986)The Role of Emotions in Marketing (1999)Human Trust in Artificial Intelligence: Review of Empirical Research (2020)The Ethics of AI Ethics: An Evaluation of Guidelines (2020)The psychological drivers of misinformation belief and its resistance to correction (2022)The need for cognition. (1982)Influence : science and practice (1985)Handbook of Personality: Theory and Research (2008)Data-driven digital advertising: benefits and risks of online behavioral advertising (2021)How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention (2021)Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment (2024)
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References

  • 2017Psychological targeting as an effective approach to digital mass persuasion892 cited

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  • 2020The effects of trait-based personalization in social media advertising171 cited

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