Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media

Erica L. Ciszek · Nneka Logan

184 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Social Media and Politics Rhetoric and Communication Studies

Abstract

Within digital landscapes, public relations research suggests organizations and publics do not always operate in ways that scholars originally predict. Fitting with the theme of this special issue, this article challenges consensus-driven orientations of dialogue, embracing the postmodern concept of dissensus and critically contesting the dialogic promise of digital communication through a case of corporate political advocacy. By applying critical discourse analysis (CDA), this article analyzes Ben & Jerry’s support of the Black Lives Matter movement and the subsequent public response. This article advances dialogic theory by presenting an agonistic orientation toward dialogue.

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References

2010The new Jim Crow: mass incarceration in the age of colorblindness 2011The New Jim Crow: Mass Incarceration in the Age of Colorblindness 1983The Differend: Phrases in Dispute 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies 2002Toward a dialogic theory of public relations 1998Building dialogic relationships through the world wide web 2013Excellence in Public Relations and Communication Management 1993Excellence in public relations and communication management

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2019Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses 2020To support or to boycott: a public segmentation model in corporate social advocacy 2021Fake, Faulty, and Authentic Stand-Taking: What Determines the Legitimacy of Corporate Social Advocacy?2023BRAND ACTIVISM: A Literature Review and Future Research Agenda 2020Corporate social advocacy as engagement: Nike's social justice communication

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