A bibliometric analysis of dialogue and digital dialogic research: mapping the knowledge construction and invisible colleges in public relations research

Jordan Morehouse · Adam J. Saffer

92 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication scientometrics and bibliometrics research Media Studies and Communication

Abstract

Taking a network perspective, this study uses a series of bibliometric analyses to systematically examine public relations scholarship on dialogue and digital dialogic communication. We examine the knowledge construction and invisible college networks to identify the prominent scholars and publications that inform current thinking in this area of scholarship. Our analyses of 157 journal articles reveal core studies that have shaped the use of theories and concepts within dialogue and digital dialogic research. We found evidence that knowledge construction is rapidly growing as researchers are mixing their expertise. Our data suggests that researchers are primarily informed by excellence and/or dialogic theories, but relationship management bridges the various theories used in dialogue research. Finally, we find that a select few scholars inform a considerable amount of the current research on dialogue and digital dialogic communication. We discuss these findings and offer a path forward for public relations.

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References

2014Bibliometric Methods in Management and Organization 1996The Structure of Scientific Revolutions 1973Co‐citation in the scientific literature: A new measure of the relationship between two documents 1994A First Look at Communication Theory 1992Habermas and the public sphere 2002Toward a dialogic theory of public relations 1998Building dialogic relationships through the world wide web 2013Excellence in Public Relations and Communication Management

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