E-Commerce Growth in India: A Study of Segments Contribution

D Mahipal · Kanukuntla Shankaraiah

19 citations0/0 files storedAcademy of Marketing Studies journal

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E-commerce and Technology Innovations Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

This paper examines the growth and different segments of electronic commerce (ecommerce) in India. As e-commerce is one of the top growing businesses in India and provides a great market potential for investments, foreign Investors are funding e-commerce sector. The study concludes that there would be a prospective growth of e-commerce in India, if the Government provide a legal security and framework for e-commerce and the domestic and international trade are allowed to expand their basic rights such as intellectual property, privacy, prevention of fraud, consumer protection, etc.

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