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PREFACE ix ACKNOWLEDGMENTS xiii CHAPTER 1: Art, Culture, and New York City 1 CHAPTER 2: How It All Began From the Rise of the Factory to the Rise of Bling 17 CHAPTER 3: Becoming Creative 45 CHAPTER 4: The Social Life of Creativity 66 CHAPTER 5: The Economics of a Dance Floor 87 CHAPTER 6: Creating Buzz, Selling Cool 114 CHAPTER 7: The Rise of Global Tastemakers What It All Means for the Policymakers 154 EPILOGUE 187 APPENDIX 191 NOTES 211 REFERENCES 233 INDEX 243
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