Globalization and the Media: The Debate Continues

Abstract

The debate about making the world into a global village began with McLuhan’s thesis 40 years ago (McLuhan, 1960). One could argue, however, that the real debate did not begin in earnest until the crumbling of the Berlin Wall and the retreat of the socialist bloc in 1990. Only then did the globe seem ripe for a “new world order,” something to replace the First, Second and Third Worlds from the Cold War era. In those previous decades, a number of economic and technological changes took place that would extend beyond the Western market economies to incorporate all nations into a single world of international (free) trade, modern information and communication technologies (ICTs), and increasing pressure for interconnectivity. All of this portended profound changes in peoples’ everyday lives. Almost all thinking about globalization that emerged in the 1990s paid attention to the role of the electronic media in this process.

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