Reviewgreen2018

The Ethical and Professional Use of Social Media in Surgery: A Systematic Review of the Literature

Katelyn G. Bennett · Nicholas L. Berlin · Mark MacEachern · Steven R. Buchman · Beth Aviva Preminger · Christian John Vercler

94 citations0/0 files storedPlastic & Reconstructive Surgery

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Social Media in Health Education Pharmaceutical industry and healthcare Digital Imaging in Medicine

Abstract

Although certain medical societies have released guidelines on the use of social media, plastic surgery, with its inherent visual nature and potential for sensationalism, could benefit from increasing direction regarding the ethical use of social media. The authors hypothesized that although general platitudes for use exist in the literature, guidelines articulating the boundaries of professional use are nonspecific. Systematic searches of MEDLINE, Embase.com, and Cochrane Central Register of Controlled Trials were completed on January 18, 2017. Searches consisted of a combination of Medical Subject Headings terms and title and abstract keywords for social media and professionalism concepts. In addition, the authors manually searched the three highest impact plastic surgery journals (ending in October of 2017). Two authors screened all titles and abstracts. Studies related to clinical medicine, patient care, and the physician-patient relationship were included for full-text review. Articles related to surgery merited final inclusion. The initial search strategy yielded 954 articles, with 28 selected for inclusion after final review. The authors' manual search yielded nine articles. Of the articles from the search strategy, 10 were published in the urology literature, eight were published in general surgery, six were published in plastic surgery, three were published in orthopedic surgery, and one was published in vascular surgery. Key ethical themes emerged across specialties, although practical recommendations for professional social media behavior were notably absent. In conclusion, social media continue to be a domain with potential professional pitfalls. Appropriate use of social media must extend beyond obtaining consent, and plastic surgeons must adhere to a standard of professionalism far surpassing that of today's media culture.

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References

2013Social Media Use in Medical Education 2008Content of Weblogs Written by Health Professionals 2013Social Media Use and Impact on Plastic Surgery Practice 2017Plastic Surgery-Related Hashtag Utilization on Instagram: Implications for Education and Marketing 2011Report of the AMA Council on Ethical and Judicial Affairs: Professionalism in the Use of Social Media

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2020The Impact of Social Media on Plastic Surgery Residency Applicants 2020Current Trends in the Use of Social Media by Plastic Surgeons 2020Social Media and Plastic Surgery Practice Building: A Thin Line Between Efficient Marketing, Professionalism, and Ethics 2019Social Media Marketing: What Do Prospective Patients Want to See?2021Patterns of General Surgery Residency Social Media Use in the Age of COVID-19 2022Social media as a tool for surgical education: a qualitative systematic review 2020#PlasticSurgery: A Comparative Deep Dive Analysis into Social Media and Plastic Surgery 2021The new dilemma of plastic surgery and social media: a systematic review

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