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Reproducing “rhetrickery” in online fertility marketing: harnessing the “rhetoric of the possible”
16 references·2 citing·36 second hop
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1981The Dialogic Imagination: Four Essays9,726 cited
  • 2002The Body Multiple4,379 cited
  • 1949The Hero with a Thousand Faces3,786 cited
  • 1989Visual and Other Pleasures2,397 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 2012Visual methodologies : an introduction to researching with visual materials2,303 cited
  • 1980Narrative Discourse: An Essay in Method2,188 cited
  • 2001Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth1,997 cited
  • 1983The Rhetoric of Fiction1,992 cited
  • 2008Intersectional Invisibility: The Distinctive Advantages and Disadvantages of Multiple Subordinate-Group Identities1,683 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
  • 2004Handbook of experimental existential psychology1,588 cited
  • 2007Persuasive Games1,528 cited
  • 2003Smart mobs: the next social revolution1,479 cited
  • 2007Medical apartheid: the dark history of medical experimentation on black Americans from Colonial times to the present

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Cited by

  • 2025‘Holding on’: postfeminist articulations of menopause in advertising19 cited
  • 2020Gender categorisation in representational market practice17 cited