Articlediamond2018

Mental health information online: what we have learned from social media metrics in BuzzFeed’s Mental Health Week

Thaís Martini · Letícia Sanguinetti Czepielewski · Daniel Prates Baldez · Emma Gliddon · Christian Kieling · Lesley Berk +1 more

32 citations0/0 files storedTrends in Psychiatry and Psychotherapy

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Social Media in Health Education Media and Digital Communication Health Literacy and Information Accessibility

Abstract

INTRODUCTION: The Internet has seen rapid growth in the number of websites focusing on mental health content. Considering the increased need for access to accurate information about mental health treatment, it is important to understand the promotion of this information online. OBJECTIVE: To analyze BuzzFeed's Mental Health Week (BFMHW) interactions on its own website and in related social media platforms (Facebook, Twitter and YouTube) using metrics of information delivery in mental health topics. METHODS: We extracted social media metrics from the 20 posts with the highest number of BuzzFeed interactions on the BFMHW website and from 41 videos available on the BFMHW playlist created by the BuzzFeed Video profile on YouTube. We analyzed the format and content used in BuzzFeed's publishing methods as well as the following social media metrics: exposure (presence online, views and time online), influence (likes) and engagement (comments, shares, replies and BuzzFeed interactions). RESULTS: Analysis of the variables revealed that audience engagement is associated with the number of medias in which the content is published: views on YouTube and shares on Facebook (0.71, p<0.001), total interactions on Facebook (0.66, p<0.001) and BuzzFeed number of total interactions (0.56, p<0.001). CONCLUSIONS: Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 32 citations exist upstream.

References

2009Adherence in Internet Interventions for Anxiety and Depression 2012Use of Social Media in Health Promotion 2011Recognition of Mental Disorders and Beliefs about Treatment and Outcome: Findings from an Australian National Survey of Mental Health Literacy and Stigma 2011Strategies and future attempts to reduce stigmatization and increase awareness of mental health problems among young people: A narrative review of educational interventions 2015The role of social media in reducing stigma and discrimination 2015The Buzzfeedication of journalism? How traditional news organizations are talking about a new entrant to the journalistic field will surprise you!2014Assessing the Evidence for e-Resources for Mental Health Self-Management: A Systematic Literature Review 2014Can interest and enjoyment help to increase use of Internet-delivered interventions?

Cited by

2024Social media delivered mental health campaigns and public service announcements: A systematic literature review of public engagement and help-seeking behaviours 2024“It's really hard to strike a balance”: The role of digital influencers in shaping youth mental health 2024The role, impact, and responsibilities of health experts on social media. A focus group study with future healthcare workers

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.