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Drivers and Pathways of NPD Success in the Marketing–External Design Relationship
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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1991Case Study Research: Design and Methods39,535 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
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  • 2000Creative industries: contracts between art and commerce1,956 cited
  • 2013Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

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1,941 cited
  • 2006Set Relations in Social Research: Evaluating Their Consistency and Coverage1,785 cited
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