HOW TO DEVELOP LOW‐END INNOVATION CAPABILITIES

Abstract

This chapter first explains the importance of low-end innovations, and how they differ from standard practice. It also argues that low-end innovation requires a low-end innovation capability set that adapts standard new product development (NPD) practice to cope with low-end constraints. Then, the chapter discusses some different operational dimensions that make up a firm's low-end innovation capability. It provides an overview of methods, tools, or processes that can support firms in building each dimension. Using these general methods can serve as a starting point to developing unique routines, processes, and tools that create a competitive advantage for generating low-end innovations for firms. Low-end innovation capability development process includes three steps. In first of this process, firms need to analyze their specific situation with regard to internal (firm) and external (market) characteristics. Second, firms need to analyze the status quo. Finally, the firm needs to develop a specific action plan to improve inadequate capability dimensions.

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