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Pre-Suasion: A Revolutionary Way to Influence and Persuade
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  • 2021“Right” on the day: How the timing of date‐specific promotions influences consumer responses9 cited
  • 2024Generativity as a heuristic for impact-driven scholars addressing grand challenges7 cited
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  • 2020Influenciando atitudes e comportamentos com anúncios publicitários: articulando teoria e prática

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5 cited
  • 2024Exploration of Economic Behavior and Rationality: integrating Behavioral Economics and Praxeology1 cited
  • 2023Reflexiones sobre Neurociencia, Influencia y Economía Conductual.1 cited