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This article develops a community entrepreneurship development (CED) framework and illustrates its use in a case study of the current and potential value of agriculture to the Barossa Valley in South Australia. The CED offers a framework for rural regional development that both practitioners and policymakers can use to develop and leverage entrepreneurial competencies and other forms of community capital to foster entrepreneurship at the community level. It assesses the potential for leveraging Emery and Flora’s [(2006). Spiraling-up: Mapping community transformation with community capitals framework. Community Development, 37(1), 19–35] community capital framework to build entrepreneurship and innovation. The findings suggest that the success of firm-level entrepreneurship is often dependent upon leveraging the rural region’s idiosyncratic natural capitals with human and social/entrepreneurial capitals to result in community-level entrepreneurial market development initiatives.
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