User Behavior Analysis in Academic Information System Using Unified Theory of Acceptance and Use of Technology (UTAUT)

Abstract

This study discusses the behavior of users of academic information systems that exist in the university Abdurrab Pekanbaru using UTAUT model. UTAUT is a combination of eight user acceptance of technology models that have been developed previously. UTAUT is also used by some researchers to see the intentions and behavior of information technology users in the field of education. The purpose of this research is to find empirical evidence that the determinant factors of SIMAK utilization (performance expectancy, effort expectancy, social influence, facilitating conditions) influence behavioral intention. The four constructs of UTAUT are moderated by gender and age variables. The underlying phenomenon of this research is not optimal in using of SIMAK by the academic community, so that the existence and using of SIMAK is not maximal and it's utilization not measured for all academic communities. Data is obtained through 202 questionnaires distributed to respondents. Data analysis techniques use linear regression with tool of SPSS.

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