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Abstract The present research explores how culture influences individuals’ psychological proximity to the past and future, which may predict differences in perceived self‐continuity across time. In Studies 1 and 2, we hypothesized and found that Chinese participants saw the past and future as more connected and subjectively closer to the present compared to Euro‐Canadians. Following this, we expected and found in Studies 3 and 4 that Chinese participants perceived greater self‐continuity over time than Euro‐Canadians. Additionally, perceived closeness to the past mediated the effect of culture on past–present self‐continuity, which subsequently predicted present–future self‐continuity. Study 5 further documented a causal effect of perceived distance to the past on self‐continuity. These results suggest that cultural differences in temporal attention to the past and future play a pivotal role in people's sense of self‐continuity across time. This has important implications for temporal focalism, intertemporal discounting, and social interactions between Chinese and Euro‐Canadians.
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