ANALYSIS INTENTION OF FARMER CARD UTILIIZATION USING THEORY OF PLANNED BEHAVIOR

mutiara mar atu sholihah · Moh. Djemdjem Djamaludin

10 citations0/0 files storedJournal of Consumer Sciences

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Agricultural Development and Management Agricultural Innovations and Practices

Abstract

One of the Indonesia government’s policies in an effort to increase production and productivity of agricultural commodities is providing subsidized fertilizer for farmers. Currently, the government implements the farmer card program as an effort to facilitate farmers in purchasing subsidized fertilizers. This program will be implemented simultaneously in 2020, but in 2018 there are some areas that already implemented the farmer card system as a trial area. This study aims to analyze the farmer intention in term of using a farmers card in Rancaekek. The analysis used is Theory of Planned Behavior (TPB), statistical analysis, and structural equation modeling (SEM). The research design used cross-sectional study. The sampling method used probability sampling - simple random sampling. 100 farmers were interviewed in sub-district Rancaekek from 1492 farmers. Based on the statistical analysis using SEM showed that attitude toward behavior, subjective norm, and perceived behavioral control are significant and have positive effects on the intention of using farmers card. So that, the higher farmers attitude toward behavior, subjective norm, and perceived behavioral control, the higher the farmer intention of using farmer card. All of the variable Theory of Planned Behavior is a determinant factor in influencing the intention of using the farmer card. Attitude toward behavior has the largest influence on farmers intention of using farmer card and subjective norm has the smallest influence in farmers intention of using farmer card.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

2014A primer on partial least squares structural equation modeling (PLS-SEM)1988Attitudes, Personality and Behavior 1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control 2009PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement 2016Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity 2012Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior 2007Predicting electronic toll collection service adoption: An integration of the technology acceptance model and the theory of planned behavior 2009Why are (some) consumers (finally) writing fewer checks? The role of payment characteristics

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.