Liquid retail: cultural perspectives on marketplace transformation

Ronan de Kervenoael · Domen Bajde · Alexandre Schwob

20 citations0/0 files storedConsumption Markets & Culture

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Zygmunt Bauman's Sociology

Abstract

Inspired by Bauman’s notion of “liquidity,” we problematize the socio-cultural dynamics taking place in contemporary retail. The notion of liquid retail enables researchers to untangle marketplace transformation and to highlight developments centred around markets and market-actors that jointly transform each other. This introduction underlines, as a point of departure, recent developments in retailing that have been marked by the corrosion of fixity and boundaries. We provide a short synopsis of marketplace transformation and liquid retail, from a socio-cultural perspective, and summarize the papers included in this special issue.

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References

2012Access-Based Consumption: The Case of Car Sharing: Table 1.2013Social Acceleration 2006Liquid Times Living in an Age of Uncertainty 2005Peripheral Vision 2011Contextualization and value-in-context: How context frames exchange 2005Knowing Capitalism 2013Social acceleration: a new theory of modernity 2017Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges

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