Articlegreen2019

Can we nudge farmers into saving water? Evidence from a randomised experiment

Sylvain Chabé‐Ferret · Philippe Le Coënt · Arnaud Reynaud · Julie Subervie · Daniel Lepercq

98 citations0/0 files storedEuropean Review of Agricultural Economics

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Decision-Making and Behavioral Economics Experimental Behavioral Economics Studies Environmental Education and Sustainability

Abstract

Abstract We test whether social comparison nudges can promote water-saving behaviour among farmers as a complement to traditional CAP measures. We conducted a randomised controlled trial among 200 farmers equipped with irrigation smart meters in South-West France. Treated farmers received weekly information on individual and group water consumption over four months. Our results rule out medium to large effect-sizes of the nudge. Moreover, they suggest that the nudge was effective at reducing the consumption of those who irrigate the most, although it appears to have reduced the proportion of those who do not consume water at all.

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References

1996Social Norms and Social Roles 2006Managing social norms for persuasive impact 2008Standardized or simple effect size: What should be reported?2016Green nudges: Do they work? Are they ethical?2014Behavioral Environmental Economics: Promises and Challenges

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