Abstract This article reflects on the arguments that heritage is as much about people as it is about places and objects. It is focused on Syria and based on a doctoral research project. The article investigates how heritage is approached by both “civil society” groups and extremist religious groups in Syria. It argues that the utilization of heritage by these groups offers learning lessons and examples of people-centered, socially innovative, and future-oriented heritage practices. The article suggests that the heritage community’s efforts in conflict contexts should be less about preservation and more about embracing change and finding creative ways to manage the transformation process from a pre-conflict society to a post-conflict society. In other words, they should tackle issues that matter to conflict-affected people, improve the quality of their life, and increase their horizons of hope and opportunities in assembling better futures.
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