Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet

Abstract

The objective of this article is to analyze an emerging process in the network society: the commodification of the Internet and political communication.This strategy of technological capitalism is becoming increasingly present in the lives of citizens around the world, and it represents a new challenge for critical thinking.In this article we will show the debate around this process and we will point out a few examples.However, despite the existence of this process of commodification, society is not taking a passive attitude.On the contrary, we have cases of social movements, such as the Spanish 15-M, which identified this process and designed a strategy to try to reverse it.However, and despite the efforts of this movement, many of the achievements of the 15-M against commodification have lost their validity.In this paper we review the current state of the debate on the commercialization 1 orcid.

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