The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility

Yancy Vaillant · Esteban Lafuente

83 citations0/0 files storedInternational Marketing Review

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International Business and FDI Entrepreneurship Studies and Influences Innovation and Knowledge Management

Abstract

Purpose The purpose of this paper is to analyze whether business owners that simultaneously demonstrate past entrepreneurial experience and process agility have greater export propensity levels. Design/methodology/approach The proposed hypotheses are tested using binary choice models relating past entrepreneurial experience and reported process agility on a unique sample of 246 Catalan business owners for the year 2010. Findings Consistent with the theoretical arguments on the relevance of generative-based cognitive agility, the results of this paper reveal that serial entrepreneurs demonstrate a greater export propensity. Additionally, the authors found that serial entrepreneurs who also demonstrate process agility show superior export propensity levels, compared to the group of business owners outside this ambidextrous group (first-time business owners without process agility). Research limitations/implications The findings of this study indicate that traits characterizing international marketing agility, decisional speed and accuracy are also linked with greater export propensity levels. The added export market expansion resulting from the opportunity responsiveness of serial entrepreneurs is found to be amplified by the accuracy of internal adaptation capabilities of process agility. Practical implications Therefore, the promotion of ambidextrous strategic agility coming from the complementarities between the benefits of entrepreneurial experience and adaptive process abilities is essential for increasing businesses’ internationalization. Originality/value The paper contributes to the literature by further exploring the influence of different sources of agility on the internationalization of entrepreneurial ventures and opens a link between entrepreneurs prone toward export market expansion and international marketing agility.

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References

1991Exploration and Exploitation in Organizational Learning 1991The Competitive Advantage of Nations 2003The Impact of Trade on Intra-Industry Reallocations and Aggregate Industry Productivity 2000The Promise of Entrepreneurship as a Field of Research 1991Organizational Learning: The Contributing Processes and the Literatures 1996Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change 2003Shaping Agility through Digital Options: Reconceptualizing the Role of Information Technology in Contemporary Firms1 2000Entrepreneurial discovery and the competitive market process: an Austrian approach

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