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Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising? · Study

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ArticleDoes Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?

Vassiliki Grougiou2018

OA

Articlegreen2018

Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?

Vassiliki Grougiou · George I. Balabanis · Danae Manika

38 citations·0/0 files stored·Journal of Business Ethics

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Ethics in Business and Education

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 38 citations exist upstream.

References

n.d.A theory of justice original edition 1974The measurement of psychological androgyny.1995Institutions and organizations 1996The Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1981Gender schema theory: A cognitive account of sex typing.2012Identifying careless responses in survey data.1981Attitudes and Persuasion: Classic and Contemporary Approaches

Cited by

2020Beyond depletion: Daily self‐control motivation as an explanation of self‐control failure at work 2025Fostering brand love through branded memes on social media 2023Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products 2024Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality 2021Role of personal relationships in mitigating knowledge hiding behaviour in firms: a dyadic perspective 2021The Detrimental Effects of Ethical Incongruence in Teams: An Interactionist Perspective of Ethical Fit on Relationship Conflict and Information Sharing

Details

Year2018

Typearticle

Published2018-10-04

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations38

Files0 public / 0

ShelfMedia, Gender, and Advertising

Identifiers

doi10.1007/s10551-018-4032-x

openalex_workW2893263203

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