PENGARUH HARGA, KUALITAS PRODUK, LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN RUMAH

Abstract

ABSTRACT The research is aimed to find out the influence of price, product quality, place and amenities to home buying decision on PT. Bhummi Kartika Griya Persada. This research is quantitative research. The sampling technique has been done by using accidental sampling technique and the samples are 98 consumers who buy a house at PT. Bhummi Kartika Griya Persada. The regression equation in this research has been carried out by using multiple linear regression to test the influence of independent variables on dependent variables. The result of goodness of fit test shows price, product quality, place and amenities are the explanatory variables to the purchasing decision. The result of the hypothesis test shows that price has significant influence to the purchasing decision. Product quality has significant influence the purchasing decision, place and facility has significant influence to the purchasing decision. Price is the variable which has dominant influence to the purchasing decision. Keywords: price, product quality, place, amenities, purchase decisions.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 18 citations exist upstream.